Our Mission

The Manhattan Early College School for Advertising provides access for students to an excellent education and the support necessary to succeed in high school, college, and career.  Building on the life experiences of our students and their families, we are committed to empowering them to continually grow in scholarship, empathy, responsibility, and creativity.  We do this so that all of our graduates have the ability and commitment to embrace lives of learning and to contribute positively to the communities in which they live and work.

Key to the success of the school is the strong partnership between BMCC, the Department of Education, The City University of New York, the 4A's (American Association of Advertising Agencies), and other partners from the Advertising and Media Industry.

Core values

Scholarship – We commit to the pursuit of knowledge, a process that starts with curiosity and requires research, reading, revision, and problem solving.  We are never afraid to ask a question or to learn from our failures.  As a community of learners, we work together, helping ourselves and others in this pursuit.

Empathy – We strive to cultivate our ability to embrace the views, beliefs, and needs of others.  We commit to respect and learn from their experiences. 

Responsibility – We take ownership for our words, actions, and choices.  We act as members of a community and commit to looking out for the safety and well-being of others.  We make a personal commitment to putting forth our best efforts at all times, especially in the face of complexity, challenge, and change. 

Creativity – We embrace the creative process and commit to taking risks in personal and academic expression. 


Dear MECA Students and Families,

As many of you know, my family is moving to Pennsylvania this summer. As a result, I will be stepping down from my role as principal at the end of July. I wanted to take this opportunity to thank you all for the privilege of leading MECA. You have put your trust in the staff and in me, and partnered with us to build this school from an idea into a reality.

I am extremely proud of the work we have done and the incredible results that we have already achieved. Moreover, I am optimistic about the path we are on, and confident that our school will continue to grow and thrive in the years ahead.

If you have questions or need assistance, please email Melissa Ramos, our parent coordinator at mramos@meca-nyc.org.

I wish you and your families all the best.


Matthew Tossman

Founding Principal